135 years and counting, Wolverine is an amazing brand that has a large loyal customer base. I had the opportunity
to work with their brand and ecommerce team and define deliverables based on the strategy for the quarter. 
I helped direct and design custom landing pages, email series, print direct mail, and social assets. 

The ask was to present creative that was engaging, eye catching and expressed the benefits of each
new product launch. In a competitive saturated market, we had to ensure the brand presented a bold
memorable look and truly spoke to the loyal or new Wolverine customer. 

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