Lead a creative team of designers and copywriter. Further developed Persona’s creative direction, style, and tone of communication on marketing projects across web, social, email, events, and sales tools. Collaborated as a creative
partner with our development team, nutritionists, operations, marketing, and outside agencies.

Sales tripled within one year because of a partnership with Kelly Ripa, updated visual identity, new paid advertising
campaign efforts, and many design projects that helped boost conversion and retention. 

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